How the Instagram algorithm works is that it personalizes each and every person’s feed (via data gathering through machine learning) according to what that individual might like. But for marketers looking for ROI on social media, it isn’t just about reporting numbers every month (though that plays a big part). Multiplying that result by 100 will give you your percentage. Having followers who don’t interact with you will affect your engagement rate negatively, as the formula depends on dividing your total number of interactions (likes and comments) by the amount of followers you have. Both are unreliable in their own ways: bought followers most likely won’t engage with your posts, and followed accounts have a chance to engage but may not even follow back. It’s become common practice for some in the industry to purchase thousands of followers for cheap, with the two most common means being buying a bunch of inactive followers (or bots) and paying for a service to follow other users for you in the hopes they follow back. If you don’t mind lower engagement and just want a higher follower numbers, then having ghosts floating about isn’t such a bad thing as they boost your count perceived following clout.Īfter all, the most common way for ghost followers to appear is when someone decides to buy Instagram followers. However, this isn’t always a bad thing depending on how you see their purpose. They’re also known as fake followers because the likelihood that these users aren’t real people are high. Instagram ghost followers are inactive accounts that don’t engage with your profile and posts. Just like an unlucky person whose date “ghosted” them through text or instant message, these accounts make themselves known to you by following your profile and subsequently never contacting you again. Specifically, ghost followers on Instagram. If you’ve noticed that your engagement rate statistics have plummeted and you haven’t been receiving the same amount of likes and comments as before, you might have a ghost problem. Take a step back and examine your posts more closely, and check your back-end analytics. Follower count looks good - but how come the engagement of your content seems. Your profile is optimized and your link is in place, and you type in good call-to-action phrases in photo descriptions to encourage your followers to click on it.
Picture this: your Instagram account seems to be doing well for itself and you’re consistently producing good quality visual content paired with interesting captions.